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Wilton Icing, 12-Count Gel-Based Food Color, 0.5 Ounce (Pack of 12), Assorted

4.7 4.7 out of 5 stars 30,444 ratings

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Colors
Color Assorted
Brand Wilton
Specialty Kosher
Item Weight 0.04 Pounds
Liquid Volume 5 Fluid Ounces

About this item

  • Tint fondant, cake batter, royal icing or buttercream any shade with our 12pc gel food coloring set
  • Wilton Icing Colors won't change the consistency of your fondant, cookie icing, frosting or cake mix
  • Perfect addition to your cookie decorating supplies, cake decorating tools, or baking supplies
  • Includes popular colors in 0.5 oz sizes; pink, royal blue, black, golden yellow, lemon yellow, brown
  • Includes specialty colors in 0.5 oz sizes; kelly green, violet, no-taste red, copper, burgundy, teal
  • Set of 12 to 1/2 ounce icing colors for tinting buttercream, Royal Icing, fondant, and more
  • Spectrum of primary colors plus Teal, Burgundy, Black, Brown, and Copper

Customer ratings by feature

Value for money
4.4 4.4
Easy to use
4.4 4.4
Flavor
4.3 4.3
Giftable
4.3 4.3

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Wilton Icing, 12-Count Gel-Based Food Color, 0.5 Ounce (Pack of 12), Assorted
Wilton Icing, 12-Count Gel-Based Food Color, 0.5 Ounce (Pack of 12), Assorted
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Details
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Price$9.99$5.53-23% $3.63
List:$4.69
$2.08$11.98
Price Per Unit$2.00 / Fl Oz$2.85 / Fl Oz
Delivery
Get it as soon as Wednesday, Mar 27
Get it as soon as Wednesday, Mar 27
Get it as soon as Wednesday, Mar 27
Get it as soon as Wednesday, Mar 27
Get it as soon as Wednesday, Mar 27
Customer Ratings
Value for money
4.4
3.6
4.2
4.6
4.4
3.7
Easy to use
4.4
4.0
4.8
4.6
4.6
4.2
Flavor
4.3
3.8
4.4
4.5
4.2
Sold By
Jalife
IJ Trading INC
Amazon.com
Amazon.com
Cherry Sea
size
0.5 Ounce (Pack of 12)
0.25 Fl Oz (Pack of 20)
1 Ounce (Pack of 1)
1 Ounce (Pack of 1)
0.35 Fl Oz (Pack of 12)
color
Assorted
6ml Liquid Food Coloring
Black
magenta, orange, teal and purple
Violet
Lemon Yellow, Sunset Yellow, Grass Green, Violet, Grape Purple, Navy Blue, Sky Blue, Red, Brown, Pink, Green and Black
liquid volume
5 fluid ounces
120 milliliters
10 milliliters
form
Gel
Liquid
Gel
Gel
Gel
Liquid
specialty
Kosher
Gluten-free,Vegan
Edible
weight
0.04 pounds
1 ounces
0.14 pounds
0.01 pounds

From the brand


From the manufacturer

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Wilton Icing Colors Gel Food Coloring, 12-Count

unspecified
  • Assorted
  • Add color to your frosting, fondant, royal icing, dough, batter and more!
  • Use individually or mix with other gel food coloring to achieve new, darker shades
  • Made on equipment that also processes milk, soy, wheat, peanuts, tree nuts, fish and shellfish

You can tint your icing almost any shade with this set of gel food coloring. The concentrated gel-based formula gives your buttercream, royal icing or cake batter a beautiful hue without thinning it out, so color away! Includes 12 gel colors: Kelly Green, Violet, Pink, Brown, Lemon Yellow, Black, No-Taste Red, Royal Blue, Golden Yellow, Burgundy, Teal and Copper.

When it comes to baking Wilton Icing Colors give you endless decorating possibilities!

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Wilton Icing, 12-Count Gel-Based Food Color, 0.5 Ounce (Pack of 12), Assorted


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Product Description

You can tint your cake batter and icing almost any shade with this set of 12 Wilton icing colors. The concentrated gel-based formula gives your batter, buttercream or royal icing a beautiful hue without thinning it out, so color away!

WARNING:

CHOKING HAZARD -- Small parts. Not for children under 3 yrs.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
30,444 global ratings

Customers say

Customers like the color, quality and ease of use of the gel colors. For example, they mention that the colors are incredible, easy to mix and that it comes with a color guide. They also appreciate the performance, saying that the gels work well to tint frosting and other things. That said, some complain about the messiness and differ on taste and size.

AI-generated from the text of customer reviews

1,195 customers mention957 positive238 negative

Customers like the color of the food coloring. They say the colors are incredible, wide variety, and easy to mix. They also appreciate the color guide and the fact that it includes black and brown. Customers also say that they use less food coloring and get great results with these.

"This is the size to buy and you get so many different colors. Great buy!!!" Read more

"...A little goes a long way and it comes with so manny different colors which I love . Would definitely buy again when they run out" Read more

"...so I don't need a lot, and I really enjoyed having a variety of colors to choose from." Read more

"These food colors work great. They are concentrated and a little goes a long way. The colors were a nice variety to begin with...." Read more

528 customers mention470 positive58 negative

Customers like the quality of the food gel. They say it's very worth the money, the colors are nice, and the product is perfect. They also say it works well and is ideal for baking and bread decorating.

"...deep is black but that's normal for any food dye so it's still proper quality. I've had success in frosting, royal icing, and soft sugar cookies." Read more

"I found the colors in this set to be really nice and the product mixed very well. My only problem with these was the size...." Read more

"Love these colors don’t need to use a lot. It’s ideal for my baking." Read more

"..." colors, according to the chart on the side, and are a very good value for the money ... if they produced the colors promised...." Read more

215 customers mention153 positive62 negative

Customers find the gel colors easy to use. They mention that the colors are great, easy to apply, and don't take much. Customers also say that the gels are very easy to color frosting, fondant, or marzipan, and that the little jars are cute and easy to keep organized.

"...The gels are so easy to use too. They are small containers, but a little goes a long way...." Read more

"Wilton’s are amazing. Easy to mix, bright, fun, Easy, creamy, and a little goes a very long way. They last a long time without drying out!..." Read more

"...-no weird tasteCons:-messy to open-not the easiest to dose out-lids can stick a bitOverall:..." Read more

"...I do not think there was a flavor in my cake. It is easy to use and I used a toothpick to poke a hole through the foil seal so I did not get too..." Read more

173 customers mention159 positive14 negative

Customers are satisfied with the performance of the gel. They mention that it works well with fondant, butter cream, Swiss butter cream and royal icing. It also helps tint frosting and does not compromise it. Some say that the gel is so potent that it can be used to dye rice.

"...If your fingers are young and nimble, it works great!" Read more

"I bought this set to start decorating cookies and they work great!..." Read more

"...I used them in buttercream icing and whipped cream icing, and they worked well in both." Read more

"These work so well to help tint my frosting and not compromise it (make it thin) because it doesn't take a lot to get the color in there." Read more

118 customers mention115 positive3 negative

Customers are satisfied with the appearance of the food coloring. They mention that the colors are very pretty and vibrant. They say it makes beautiful holiday cookies and cupcakes. Customers also say that it looks amazing dissolving in water and is true to the picture.

"...Color is great and disperses well, very vibrant...." Read more

"...The colors are really vibrant and stand out when used on dessert or even homemade bread...." Read more

"...It can be as vibrant or dull as you want with no gross taste. A great product." Read more

"Hit or miss with the colors. Blue - fantastic! Vivid and strong coloring!..." Read more

155 customers mention100 positive55 negative

Customers are mixed about the taste of the gel food color. Some mention that it's flavorless and can be built on for brighter colors, while others say that it tastes awful. That said, royal icing is not very flavorful on its own, and there can be a slight dye flavoring.

"Pros:-vibrant color-good dispersal-no weird tasteCons:-messy to open-not the easiest to dose out..." Read more

"I do like the colors but the red have a horrible taste. Next time I will try another brand." Read more

"...I found no added flavor from them which was good...." Read more

"...But it didn't change flavor or consistency which is important." Read more

115 customers mention65 positive50 negative

Customers are mixed about the size of the product. Some mention that a tiny bit goes a long way, while others say that they need to use a lot and the containers are really small.

"These food colors work great. They are concentrated and a little goes a long way. The colors were a nice variety to begin with...." Read more

"...I'm going to try a different brand next time because the bottles were small, and I used a lot to achieve the color I needed. Still, nice colors...." Read more

"...The gels are so easy to use too. They are small containers, but a little goes a long way...." Read more

"...The color payoff isn’t great tho, need to use a lot and the containers are really small" Read more

95 customers mention26 positive69 negative

Customers are dissatisfied with the messiness of the kitchen product. They mention that the color stains their hands worse than hair dye, the tubs are messy, and the color is highly concentrated. Some say that the product tastes awful and stains your teeth temporarily.

"...My light blue jeans are stained, need to figure this out, and although scrubbed my hands with baking soda and vinegar paste...I thing they'll remain..." Read more

"...The caveat is they are messy! Each container has a seal and no matter what you do. You’ll get the color all over your fingers...." Read more

"...Thankfully it washes off decently easily but still frustrating to lose that bit of coloring." Read more

"...I will try icing for cookies next. The color does stain your skin so keep that in mind. But it didn't change flavor or consistency which is important." Read more

It's Wilton!
5 Stars
It's Wilton!
I've started doing a lot of decorating with frosting and wanted to try gel color. I love the variety of colors in this package - especially that it includes black and brown which I use often to tone down the brightness of some colors to elevate the color scheme.It's hard to know what's in some colors or where they're from. Of anyone, I'd trust Wilton's ingredients. I haven't noticed any flavor change in the frosting even when I've used enough for a dark color.Happy with this purchase.
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Iris
5.0 out of 5 stars Muy buenos
Reviewed in Mexico on August 30, 2023
Style: ColorsVerified Purchase
Virginia
5.0 out of 5 stars Received in a timely manner
Reviewed in Canada on April 25, 2023
Style: ColorsVerified Purchase
Client d'Amazon
5.0 out of 5 stars Bon produit
Reviewed in France on June 28, 2021
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Karina
5.0 out of 5 stars Colorantes en gel que funcionan
Reviewed in Spain on October 16, 2019
Style: ColorsVerified Purchase
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Karina
5.0 out of 5 stars Colorantes en gel que funcionan
Reviewed in Spain on October 16, 2019
Con poca cantidad llegas al color deseado, el rojo no cambia el sabor y son bastante prácticos para trabajar con ellos. lo más difícil es que el sello plateado es un poco duro de retirar, pero el producto en si, es una maravilla.
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Sonnenblume
5.0 out of 5 stars Nie mehr ohne diese Lebensmittelfarben!
Reviewed in Germany on July 16, 2019
Style: ColorsVerified Purchase
2 people found this helpful
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