Holy moly! This is the holy Grail of superbright and saturating hair colors. I can't even believe how deep and vibrant this color is. This is not for the faint of heart or for newbies. This is intense and can make a huge permanent mess if you aren't careful ( just check out the photo of my tub after I rinsed the color out) I have used pravana hair dye before to go bright red. I wanted to do something a little brighter and more intense this time, and so I chose the violet color. It actually turned out darker than the color swatch that is shown in the product photo, but I'm sure the color will fade over time into a beautiful violet purple. My hair had also been previously bleached and colored, so it's possible that because I was starting with a darker hair strand, the color is darker and general on my hair. Something that is very important to note is to read the directions that are on Amazon or that other reviewers have posted before you start. When I was doing the red dye, most people said to leave it on his long as possible. However, for the violet die, the users do not recommend leaving it on for more than 20 or 30 minutes as it can actually make the hair color fade faster. I'm not sure if this is true, but after 40 minutes, I ran to the bathroom to rinse it out because I was worried about overdoing it. The most important thing for you to know is that this makes a huge mess if you're not careful. If this is your first time dying your hair and you really want to do it yourself at home, I highly recommend doing it outside or covering your entire dye area with plastic. It made a huge mess on my deck and dyed a couple of my fabric chairs purple when my friend dripped color on them. (She was rushing and used way more product than needed, so it made a huge dripping mess. Take your time and start out with less color, adding more as needed, rather than using a ton at once, and making a mess). I was able to get them out with soap and water but you must do this immediately if you want to have any chance of getting the stain out of anything. I posted a picture of my tub after I rinsed the color out. It's also good to know and that everything on my body was dark purple. It took me several sessions of exfoliating and scrubbing to get the color out. Just be prepared for your shoulders and back and hands to be slightly purple that first day. It also died my feet purple in the shower from the dye running down my body. It's not a super big deal, and two days later it is already faded and you can't tell on my body, but something to know if you were doing it before an event. I almost recommend just taking this color to a salon and having them do it there to spare yourself the trouble of the mess at home. I did have my ends professionally bleached several months ago. I don't ever recommend doing the bleaching yourself at home but that is totally up to you. I don't know your level of hair expertise and so if you feel confident bleaching your hair at home, who am I to stop you? Anyway, I put my hair in a pony tail and so I just had my friend up tie-dye to the part below the ponytail that was previously bleached professionally. oh, I also would recommend investing in purple or very dark colored towels for you to use when dying, rinsing, and for the next several weeks after you apply the haircolor. I have been pleasantly surprised with how little the color has transferred on other items considering how terrible the bleeding and dyeing was on the first night. It did transfer onto the crystal clear white gym towels that they provide at my gym, but I didn't notice anything on my towels from hot yoga where I sweat a lot. That being said, I invested in a couple of blue and purple darker colored yoga towels and would highly recommend you do the same if you are planning on working out with this bright hair color. I'm hoping that as time goes on, The color will stick more and more and I won't have to worry about transfer at all. For now, I plan on wearing a darker colored shirts and not having my hair wet resting against any fabrics in my house or on my clothes. I did post a picture of my bathtub so that you can see the intensity that I am talking about. That is why they call these colors vivid. Regardless, I've gotten tons of compliments and I absolutely love it. It's a super bright and vibrant purple but I'm looking forward to lighting a little bit overtime and being the beautiful purple that is in the stock photo. I did add a third photo of the tub after I spent hours using comments, magic eraser, and a scrub brush. So, it is possible to get the colors out of your tub, but I wish I could have avoided this in the first place by just rinsing my hair outside or next time, I will just take this color to a salon.