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Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications Paperback – October 28, 2017

by Cathy Hackl (Author), Samantha G. Wolfe (Author)
4.1 out of 5 stars 51 ratings
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Virtual Reality (VR) and Augmented Reality (AR) have changed the playing field dramatically for marketing, branding, and public relations professionals. Marketing New Realities gives you the tools you’ll need to understand, create, and manage successful VR and AR campaigns now and for years to come. Get a head start on this new frontier, and harness the power of next-gen communication tools to engage effectively with your audience.
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  1. Print length
    140 pages
  2. Language
    English
  3. Publication date
    October 28, 2017
  4. Dimensions
    5 x 0.32 x 8 inches
  5. ISBN-10
    0996510672
  6. ISBN-13
    978-0996510677
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Product details

  • Publisher ‏ : ‎ Meraki Press (October 28, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 140 pages
  • ISBN-10 ‏ : ‎ 0996510672
  • ISBN-13 ‏ : ‎ 978-0996510677
  • Item Weight ‏ : ‎ 6.4 ounces
  • Dimensions ‏ : ‎ 5 x 0.32 x 8 inches
  • Customer Reviews:
    4.1 out of 5 stars 51 ratings

About the authors

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  1. Cathy Hackl

    Cathy Hackl

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    Full content visible, double tap to read brief content.

    Cathy Hackl is a highly respected global business tech and gaming executive, futurist, and media personality. She’s a leading authority in emerging tech, spatial computing and gaming and co-founded Journey where she advised companies, brands, cities and governments with gaming, AR, AI, spatial computing, metaverse, web3, virtual world strategies and strategic foresight. Brands like Nike, Walmart, Louis Vuitton, and Clinique have trusted her to guide them into new virtual spaces on their emerging tech journeys.

    She was recently named one of Ad Age’s Leading Women of 2023, Forbes Latam’s 100 Most Powerful Women of 2023 and is on the Vogue Business 100 Innovators list. She’s a member of the prestigious Ad Council Board of Directors, Fast Council’s Impact Council and is the host of an award-winning Adweek podcast. Popularly known in tech circles as the Godmother of the Metaverse, Cathy has been a fixture in the world of immersive technology for almost a decade with many media appearances in CNBC’s Squawk Box, 60 Minutes+, CNN, Good Morning America, GQ, Time, The Economist, Bloomberg, and more. She’s a guest editor for Vogue Singapore. She’s a multi-hyphenate, multilingual, multifaceted professional, and in 2022 became the first human to ring NASDAQ’s opening bell and open the financial markets both in physical and avatar form while doing so on live television.

    She has taught at IE Business School and SDA Bocconi School of Management, two of the world’s leading business schools and has spoken at Harvard Business School, MIT, SXSW, Comic-Con, WEF Annual Meeting in Davos, CES, MWC, Vogue’s Forces of Fashion, and more. Her personal research interests include Gen Alpha, neural interfaces, space marketing and the post-smartphone future. With an intense passion for frontier technology and female empowerment, she’s one of the world’s leading female tech trailblazers that is constantly evolving and helping build a more inclusive future.

    See more on the author's page
  2. Samantha G. Wolfe

    Samantha G. Wolfe

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    Full content visible, double tap to read brief content.

    Samantha G. Wolfe is the Founder of PitchFWD, an emerging tech consultancy that works with most innovative companies on branding, marketing, and business strategies.

    Sam holds a MBA from NYU Stern School of Business and teaches "The Business of VR & AR", "The Marketing of Innovation", and "Avatars & Virtual Humans," all original courses she created and developed as an Adjunct Professor at NYU Steinhardt.

    See more on the author's page
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Top reviews from the United States

  • Nemo
    5.0 out of 5 stars Essential Guide to Marketing VR/AR Content for Brands
    Reviewed in the United States on November 4, 2017
    Verified Purchase
    I highly recommend this book! Though VR/AR tech has been around for a while, marketing plans have only begun to emerge as consumer and enterprise applications continue to broaden. Thus, there are few books out there that even touch on the subject of marketing for VR/AR. Now is the time to begin planning your strategy, regardless of your vertical, and this book is an excellent and meaty introduction!

    It must be said that this isn’t about marketing VR/AR as a Gaming platform. It is about a richer diversity of content than that. This book will help you grasp VR/AR as an experience. As storytelling, or even better, the emerging term: storyliving.

    This about VR/AR has a way to enhance your brand. It’s about engaging consumers in a much deeper, immersive, and far more engaging way than you can with traditional strategies and platforms such as broadcasting.

    If you are holding back because you are concerned that VR/AR may not apply to your brand because you are not in the gaming industry, read this book. VR/AR is indiscriminate. Because VR/AR possesses the power to Entertain, Explain and Train. That applies to any industry.

    Perhaps you are holding back because, although you are convinced that VR/AR can be a game changer for your business, you don’t know how to even wrap your head around how. This book, will contextualize VR/AR in a marketing and advertising space for different verticals with excellent examples from real life. It will help get you there.

    Sounds great right? Seriously, this book is packed with substance, intelligence, forward thinking, and experience, all while being totally accessible. No techie jargon. Just straight, thoughtful, useful, insightful, valuable talk.

    Can’t recommend it enough folks. :)
    2 people found this helpful
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  • Jordan
    4.0 out of 5 stars Good insight for beginners
    Reviewed in the United States on March 8, 2020
    Verified Purchase
    This book gives a good insight to people not only interested in marketing VR/AR but also for your every joe in how VE/AR is evolving
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  • Nika J
    5.0 out of 5 stars Awesome Introduction for this Novice
    Reviewed in the United States on June 8, 2018
    Verified Purchase
    I grabbed this to help prepare for a work presentation about incorporating AR/VR into our marketing efforts and it was awesome. It helped break down complex ideas into simple terms and helped me come off like a boss! I highly recommend this book.
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  • Amazon Customer
    5.0 out of 5 stars Excellent book! The authors provide an introduction to new ...
    Reviewed in the United States on November 9, 2017
    Verified Purchase
    Excellent book! The authors provide an introduction to new technologies: virtual reality and augmented reality. From history to strategies about branding, promoting, expanding, and creating new ways of positioning your business to innovation. The approaches work for different types of marketing, for-profit, non-profit, and education.
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  • Brock Flint
    5.0 out of 5 stars Smart read - helpful
    Reviewed in the United States on April 17, 2019
    Verified Purchase
    Short, to the point, smart read for anyone learning about the space. The authors mix education and application in a clever way, especially give the nascent nature of XR. Will keep as a resource for sure.
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  • Ellen from NJ
    5.0 out of 5 stars Must have book!
    Reviewed in the United States on November 6, 2017
    Verified Purchase
    This book is concise and easy to follow. From the history of VR/AR to present day applications, you have put together a guide to help marketers explore the new realities! Thank you Cathy Hackl and Samantha Wolfe.
    One person found this helpful
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  • Linda
    5.0 out of 5 stars Good book about a new subject area
    Reviewed in the United States on February 2, 2018
    Verified Purchase
    Well written and comprehensive book about a completely new area. These authors clearly know their stuff - I've now followed both of them on social media, and am hoping they write a sequel.
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  • SuperMan
    5.0 out of 5 stars Love this book!
    Reviewed in the United States on May 23, 2018
    Verified Purchase
    Fantastic book for being so small! Loved it!
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  • Natalia Ridao
    5.0 out of 5 stars Excelente
    Reviewed in Spain on September 9, 2022
    Verified Purchase
    Ideal para iniciarse en el mundo de la realidad aumentada desde la perspectiva del marketing
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  • Bella
    5.0 out of 5 stars Amazing for your dissertation!
    Reviewed in the United Kingdom on March 11, 2019
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    👆🏻
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  • dr jodi nelson-tabor
    4.0 out of 5 stars Extremely informative
    Reviewed in the United Kingdom on August 9, 2019
    Verified Purchase
    Really interested as a researcher and practitioner. Great content to share with my students. Great resources and case studies. A+
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